The Company was founded in 1950 by Elio Baggio, as a family business, in the village of Marostica (Vicenza province). Elio was the son of an entrepreneur, Pio Baggio, who owned various activities, such as building materials (bricks), pottery and quarrying. The initial main business was the operation of an enamelling plant, as a subcontractor, along with a small production of wood/coal stoves for cooking/heating purposes.
The plant gradually specialized in enamelling body components of stoves and cookers as well as bath tubs, sinks etc. required by major manufacturers of Northern Italy, such as Zanussi, Zoppas, Fargas. By the end of the fifties, the post-second world war reconstruction was over and the following years were characterized by a huge demand for basic household appliances, like cookers and refrigerators.
This situation led Elio Baggio to build a new factory in 1960, in the town of Bassano del Grappa (Vicenza province), and to concentrate his activity in the manufacturing of freestanding cookers for the domestic market. The factory brand became ELBA, which is the acronym of the founder Elio Baggio. The brand, with the present logo, was registered in Italy in 1964.
The De’Longhi group acquired ELBA and other factories belonging to Elio Baggio who decided to leave behind the manufacturing activities due his old age. ELBA needed to define a new structure and dimension, proper to the growing expectations from the appliances industry and in line with the ambitions of De’Longhi group.
2006 - 2008
In 2006 the acquisition of Elba by Fisher&Paykel Group marks another milestone in the factory history. It is the beginning of a successful cooperation. The combined efforts and skills of the two R&D departments led to the development of an even more advanced and styled high level built in cooking program. Two years later, in 2008, the turnover reached its highest level with over 92 million Euro.
The 60th anniversary, despite the tough and competitive economic scenario, finds the Elba factory still sitting in a very strong position in all the markets where it operates. As a result of the customers loyalty and of the undisputed commitment of the whole Company staff, Elba continues to deserve the role of leader within the cooking appliances industry.
ELBA celebrates its 65th anniversary. It continue to grow and has an eye pointed to the changes of the needs of the market. ELBA is always in step with the times, by following the path of innovation and development creating cutting edge models. To celebrate its anniversary ELBA has created two new lines; the VINTAGE freestanding cookers with a old fashion flavour and reminding the legendary '60s ; and the new built in line ELIO, 5 kind of gas cooktops and 5 kind of ovens (gas and electric) that are a depiction of minimalism, modern and sophisticated, and both products are efficient, safe, powerful and easy to use.
ELBA keeps growing and facing new markets abroad. In this year it launches its new website and it starts to boost its marketing activities and social media marketing. A company who follows the trands and customs of the people of nowadays, always ready to implement and grow even in terms of structure and strategies.
Furthermore ELBA releases new ovens with a much bigger extra large cavity with a usable volume of 72 litres and it is projecting also range cookers with a much bigger oven cavitiy.